Top ten topics about dairy packaging

Ten topics on dairy packaging

following the "beer fever", "Baijiu fever", "wine fever" and "beverage fever" in the domestic consumer market in previous years, there is now a "dairy fever". From late February to March 13 this year, the author interviewed and investigated the liquid dairy market in Jining City, Shandong Province. The author spent more than 100 yuan to buy 64 liquid dairy products from 40 enterprises in 16 provinces, cities, districts, 28 cities and counties, and also collected the packaging of 6 kinds of liquid dairy products

according to the author's visit, there are hundreds of liquid dairy products on the market in Jining City! Through in-depth analysis of small liquid dairy packaging, the author believes that there are ten topics that need to be paid attention to urgently

topic 1: product name

from the perspective of packaging and decoration, the product name labels of dairy products are diverse. The names of dairy products marked by some enterprises are clear and easy to identify, such as "extra strong fresh milk", "chocolate milk", "low sugar and high calcium yogurt", "fruit flavored yogurt", "yogurt", "fresh milk", "AD calcium milk", "yogurt", "wheat flavored cow milk", "fresh milk", "pure milk", "fresh milk", "extra strong fresh milk", "pineapple flavored yogurt", "Wangzai milk" "Pure fresh milk" and so on, while the name of dairy products marked by some enterprises makes it difficult for consumers to judge its full name. The enterprise has its name, and its products should also be so and clearly marked, otherwise it will make consumers suspicious

topic 2: category

dairy products are divided into liquid milk, fermented milk and milk powder. Some enterprises clearly print instructions on the dairy packaging, such as "product type: lactic acid beverage" printed on the back of the "low sugar and high calcium yogurt beverage" packaging bag of Shandong Jinan Huaiyin Tiantian dairy factory, and "product type: inactive lactic acid beverage" printed on the "lactic acid beverage" packaging box of Harbin luller Food Co., Ltd Inner Mongolia Yili Shili Group Co., Ltd.'s "yogurt" packaging box is printed with: "product type: ultra-high temperature sterilization milk containing beverage", and Jining Sanqiang dairy factory's "Maixiang milk" packaging bag is printed with "product type: seasoned milk"; Even for pure milk and fresh-keeping milk that are easy for consumers to understand or easily understand "terms", some enterprises also clearly print its "attributes" on their product packaging, such as "product type: full fat sterilized pure milk" of "pure milk" of Inner Mongolia Mengniu Dairy Co., Ltd., and "product type: sterilized pure milk" of "fresh-keeping pure milk" of Shijiazhuang Sanlu Dairy Co., Ltd "Product type: full fat ultra high temperature sterilized milk" of "extra thick fresh milk" of Jining Xiangxue Dairy Co., Ltd., "product type: full fat sterilized pure milk" of "pure fresh milk" of Tai'an Taishan dairy product development center, and "yogurt drink" of Shanghai Guangming Dairy Co., Ltd., although the words "product type" or "product type" are not clearly printed on the packaging box, they are also printed with "fermentation type" The scheme of "lactobacillus milk beverage" is easy to understand. In addition, many enterprises do not publicly indicate the product type on the packaging of their products, but only indicate in the "description" what "fermentation" and "formation" of this product, and even there is no "description"

compared with the majority of consumers, although they are not dairy professionals, should the relevant enterprises intuitively inform the majority of consumers of the "type" or "type" of their products? Moreover, consumers have the right to know about consumption

topic 3: producers

on dairy packaging, in addition to the names of enterprises such as factories, groups, companies and centers, some enterprises are also printed with the words "products", "honorary products", "production", "production base", "300 R & D institutions of all kinds of manufacturing; the output value of new materials industry accounts for more than 50% of the output value of high-tech industry" and "manufacturers", This indeed provides convenience for consumers to identify enterprises and producers of products. Shijiazhuang Sanlu Dairy Co., Ltd. printed on the packaging bag of "fresh pure milk": manufacturer, company, address, postal code, sales, number, quality consulting number. In contrast, some enterprises do not indicate who the manufacturer is, which is extremely misleading; There is also "anonymity", even the name of the enterprise is not printed on the packaging

no matter which manufacturer or product is printed, as long as the manufacturer is not printed, it will inevitably not affect the product reputation and even the enterprise reputation

topic 4: address

on the back of the "fresh milk" packaging bag of Heilongjiang Wandashan Harbin Dairy Co., Ltd., not only the "company name" is prominently printed, but also the company's address, service, fax, health consultation (), postal code are clearly printed; The side of the "yogurt" packaging box of Inner Mongolia "Yili" company is printed with the address, fax and postal code, as well as the address; The address,, postal code and address are also printed on the packaging bag of "pure fresh milk" of Henan Kedi company. In addition, robust (Guangdong) food and Beverage Co., Ltd. has better marks, which not only indicates the address on the "pure milk" packaging box, but also indicates the production base, base address, after-sales service consultation and postal code; There is another "pure milk", but the words on its packaging box are unique: it not only indicates the "address" and "sales" of "supplier: Beijing Tiantian Xinyuan Trading Co., Ltd", but also the "address", "after-sales service", "Fax" and "e-mail" of "manufacturer: Shandong Yishui Jinshiyuan Beverage Co., Ltd.". However, some enterprises did not mark the indisputable address on the packaging, even the zip code

the basic "items" such as address, and postal code printed on the dairy packaging seem small, but in fact they are not "small", which involves not only the problem of whether it is conducive to the identification of consumers, but also the problem of corporate image and legal concept

topic 5: package type

it is not difficult to see from the packaging of these dozens of dairy products that its shaped packaging includes: rectangular transparent plastic bags, round white translucent plastic bags (bottles), sterile pillow bags, sterile bricks, roof shaped square bricks, plastic cups, plastic rods and other packages. Although it is not the same dairy packaging, some packaging shapes are similar

dairy packaging is an important means to ensure the shelf life of dairy products. Beautiful and generous packaging will undoubtedly be easy to be accepted, and how many consumers will welcome "grotesque" packaging

topic 6: packaging materials

from the perspective of the material of dairy packaging, it roughly includes: paper aluminum foil composite packaging, sterile brick packaging, oxygen and light blocking composite film packaging, plastic aluminum foil packaging, white transparent plastic packaging, white translucent plastic packaging. In addition, white plastic bags or plastic bottles are used for the inner packaging of dairy products, while ordinary cartons are used for the outer packaging

transparent or translucent white plastic bags (bottles), aluminum foil packaging for dairy products, in addition to the advantages, what are the disadvantages? Can those "bricks", "pillows", boxes, bags, cups and rod-shaped packages with almost the same shape be more different

topic 7: Date

there are various "dates" printed on the dairy package: production date, shelf life, shelf life, best to drink before this date, best before the date. In fact, the actual date is printed during production, and mostly in Arabic numerals, but the "date" is mixed. For example, the date printed by some enterprises is only "best to drink before this date", "production date: 9 months before the top standard date of the box with small volume", which can not be doubted! The date printed by some enterprises is too far from the topic, which is not on the "head of the packaging box, which breaks the monopoly of foreign enterprises on China's c/c composite brake pair segment market; and has obtained the PMA certificate of Airbus 320 Series c/c composite aircraft brake pair", which is on its "foot bottom", and a few digits are pressed on the folded box corner, which is really inconvenient for consumers to identify; Some enterprises print fuzzy numbers of "date" and are difficult to recognize; What's more, even the word "shelf life" is not typed. In contrast, some enterprises have better marks. For example, on the top of the "ultra high temperature sterilized milk beverage" packaging box of Qingdao Nestle Co., Ltd., the unique one is printed in foreign languages in addition to the Chinese "shelf life (year, month, day)" and "production date"

"date" is not trivial and should not be taken lightly, because it is the "pronoun" of dairy quality. Just think, "date" is not "clear", who dares to buy? Will it not affect enterprise benefits and social benefits

topic 8: net weight

the dairy packaging bag is printed with the word "net weight" and the quantity indicated. Some are expressed in "gram" units, some are expressed in capital "ml" (milliliter) units, and some are mixed with lowercase "ml" and "gram". Although the "net weight 125g" is marked on a "calcium milk" packaging bag of a company in Hebei, it is regrettable that the "±" (positive and negative value) is not marked. The "net weight 245ml (250g) ± 6" marked on a "calcium milk" packaging bag of a company in Shandong gives people a sense of two detailed measurement "units", but how many grams (g) or milliliters (ML) are the "± 6" positive and negative

net weight is the actual weight of its dairy products. It is not up to consumers to "decide" how much to pack or how little to pack. But as a liquid "fermented" dairy product, if the "unit" of measurement of its "weight" is expressed by "ml", wouldn't it be more consistent

topic 9: net content

a variety of dairy products have "net content" printed on the packaging. Although they have their own merits rather than uniformity, the phenomenon presented is intriguing. Here, you may wish to browse some labels or expressions of "net content": 220g, 227g, 227g (220ml), 250g (243ml), 250g (243ml), 227ml, 220ml (227g), 243 ml (250g), 180 ± 5ml, 200ml ± 2ml, 240ml ± 10, 275 ± 5ml. In this regard, although we can't generalize or blame for perfection, such a variety of "net content" expressions or marking "methods" are inevitably puzzling

"net content" refers to the specific content of dairy products, while the labeling methods are different. Is it beneficial to enterprises or consumers? Whether the quality and technical supervision department should regulate it

topic 10: correct

if it is wrong, it should be corrected. It should be natural, logical and beyond doubt. Nowadays, dairy enterprises with fierce competition inevitably have some problems under the condition of market economy. However, one of the important problems is how to face up to and solve the problem. As far as "correction" is concerned, it seems trivial, but in fact it is not trivial. Its positive significance is not limited to "correction". In real life, some enterprises in some industries are not brave enough to admit their mistakes, but violate laws and disciplines, deceive the upper and lower levels, whitewash the wrong, slander and criticize steel parts, from chamfering to retaliation, and so on. If you have something to do, change it, and if not, encourage it